Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Tuesday, June 18, 2013

Advanced Samsung Galaxy S4 LTE Model In The Works?

 It has been a long time since I posted on this blog and I do apologize for this. However, I am back in full glory ready to report about the latest Galaxy S4 and Android trends. The hot news on the wire today are those surrounding the rumored release of the Samsung Galaxy S4 LTE model, an advanced device that could boost the sales of the product. Currently, experts are expecting a major drop in sales for Samsung as it has been quite a while since the S4 was released and many other manufacturers have come-up with a lot of brilliant phones. Even though the Galaxy S4 is a dominant force on the market it is hard to say how long we can expect this to stay so.

Advanced Samsung Galaxy S4 LTE

 As you know, LTE is a very powerful data transfer protocol and in theory this would allow the Galaxy S4 to get data download speeds up to 1Gbps (30 bits per Hz) and 500Mbps uploads (16 bits per Hz). However, 4G is not a wide spread service in the world and the Galaxy S4 LTE would thus be a very niche device in most countries. For example, in the UK only one network (Everything Everywhere) has 4G services while the first 4G network in Russian appeared just last year.

 The problem is mostly in the fact that there are very few LTE devices on the market for users to actually invest money in this service and this is why most network provides in Europe have not implemented this service in their package. Thus, we can assume that the advanced Galaxy S4 model will be aimed at the North American market as it makes the most sense for it to succeed.

 Regarding the issue the head of the firm’s mobile biz, JK Shin, said to Reuters on Monday that his team is currently in discussion with several overseas carriers (he did not say which). He did not give much details and did not even mention the region, but we can expect that he was referring to the United States and perhaps even Canada.

Tuesday, April 30, 2013

Win or Fail: Galaxy S4 Gangam Style in India (Samsung Style)

 Just yesterday we reported that Samsung India has announced that the Galaxy S4 will soon be manufactured in the Noida facility which means that a lot of S4 devices will be bearing the made in India title just like many of the S3 models that were produced last year in the same factory. Along with this announcement Samsung India proceeded to hold an event dedicated to the arrival of the Galaxy S4 which was quite "shocking" to say the least. The hosts did a parody of Gangam Style which they called Samsung Style which was quite funny, but not a lot of people seem to think so. While I would say this was a mediocre thing at best, many are calling it a major fail. Have look at the video itself:
 
 Here's some of lyrics if you are having trouble understanding things:

Samsung Style, Samsung Style!
If you liked the S3 then this phone is even better
It has a HD screen and is just a lot slimmer
441 ppi is not just a number
Look at this clarity it's brighter!

 And after this I lose most of what the guy is saying until the chorus which is easy to understand. I don't really know who thought it would be a good idea to do this with a singer who isn't exactly very talented nor does he talk English very well, but Samsung India did ti anyway. Sammy is known for doing propaganda and marketing campaigns in this way, but I feel that the final product was way off mark this time around.

 From what I understand the singer is actually a popular actor in India and the even was organized by a company that works in the entertainment and film industry. Comedic spoofs and parodies are a good way to advertise something, but this is just too much!

 I wouldn't call it a fail, but it is certainly no win. Either way the video is becoming viral among tech fans, and no matter what one thinks of the ad, it is successful at spreading the message - the amazing Galaxy S4 is here and it kicks ass!

 Like it or not? Do you know the rest of the lyrics? Post it in the comments bellow!

Thursday, April 25, 2013

Galaxy S4 Release Ruined by Device Shortage

 The global release of the Samsung Galaxy S4 can be considered both a great success and a horrible failure. While the number of pre-orders is overwhelming and means amazing profit for Samsung right from the start, the shortage of actual devices means that a lot of consumers will be disappointing. Those who don't mind waiting a few weeks won't really feel that this shortage has done anyone any harm, but some people might take offense and opt-in for the new HTC One or some other device if they are really in a hurry to get a new smartphone.

 So far there is no doubt that just about all Carphone Warehouse and Phones4U stores will not have the Galaxy S4 in stock during the weekend. As expected Samsung has immediately come with a statement concerned the issue.

"Due to overwhelming global demand for Galaxy S4, the initial supply may be limited. We expect to fulfill inventory to meet demands in the coming weeks," a Samsung spokesmen said.

While many fans and tech enthusiasts think that this means that the world has finally recognized true quality, a slow start is never a good idea. If anything this can only harm sales and make consumers distrust Samsung, especially in the USA and the UK. These regions will suffer the most and this is very unfortunate since Samsung is trying so hard to overtake Apple's impressive market share in these regions.

 Carriers in the USA will have their fair share of problems as this supply shortage will hurt them the most. Verizon Wireless will start selling the device on 30 May, while T Mobile will start taking pre-orders on April 29th. Sprint will also start taking pre-orders during this weekend, but they cannot say when they will start shipping the devices to those who ordered first.

 Do you plan on getting the new Samsung Galaxy S4? Tell us in the comments bellow!

Thursday, April 11, 2013

Galaxy S4 Ad Campaigns Kick Off!

 The Samsung Galaxy S4 will soon be released worldwide and Samsung is slowly beginning it ad campaign. Although the launch event in New York received a lot of attention worldwide this is of course not nowhere near the amount of exposure Samsung is aiming to get to market their new device and raise the awareness of their brand. And with that said, Sammy started their brand new advertising plan and you can be sure that a lot of new ads are on their way to your billboards, local TV, YouTube, newspapers, stores...

 Let us have a look at this 60 second teaser video first.


 Ah, Vivaldi's music is playing in the background and one already feels that this going to be a great ad! Well, it wasn't really all that great and innovative, but I feel that it got its point across. It clearly focused on the phone's design and display quality as well as its unique features and gimmicks, while leaving a lot to the imagination and causing you to make further research about the device. It is a very nice all-around ad. The slogan "Your life companion" is a different twist to most of the lines that Samsung's advertising team usually uses, but I believe that this motto is quite accurate. However, the Galaxy S4 is more of an assistant than an actually companion, but this of course doesn't sound so poetic!

 Anyway, Samsung also tried something different in their ad campaign as well. Usually they make direct references to other brands in some of their commercials in order to make fun of them. They are yet to do that for the Galaxy S4, but they have however taken a shot at Apple's style. These "funny" ads are a silent parody to what Apple often does, but also an attempt at using some humor to advertise only a small gimick that the S4 has in order to make you interested to learn more about the device itself.

 A good example of this is the following ad:



 Now, I honestly can't imagine a football team getting their spirits up with this song, but you get the idea Samsung is trying to spread across these ads. There are a few others like this such as the S Translator ad and while I am not a huge fan of these, I can certainly see them being rather successful.

 Last year Samsung spent more than $300 million on advertising and I am sure that their recent success has given them enough resources to push their products even more so you can be sure to expect even more Galaxy S4 ads in the future.

 Did you find any cool Galaxy S4 ads of your own? Please feel free to leave a link in the comments section just bellow this article!

Monday, March 11, 2013

Galaxy S4 Price/ Cost Rumors

 The Galaxy S4 will be presented on March 14 and we are all excited to see what Samsung has been working on for the past months. This website has covered a fair share of leaks, rumors, official news and many other details, yet this is actually the first article where we will try to discus the Galaxy S4 price concept to see how much this smartphone might cost. Keep in mind that this is a premium, high-end device and thus you can be sure that it will be quite expensive. But how expensive? As expensive as the S III model or as expensive as the new iPhone? Well, I obviously can't tell you, but let us look at the problem from different sides and see what professionals in the industry seem to think.

Galaxy S4 Price and Cost


 An article on Expert Review says that the price will not be higher than £499 upon release which is the price that the Galaxy S3 has when it was first released. It is believed that the Galaxy S4 price might be a bit lower since there are quite a few phones out there that are giving it a nice for its money. These competitors are phones such as the new HTC One, the LG Google Nexus 4 and the stunning Sony Xperia Z. For those of you in the USA, this a price that is approximately $745 which is quite a lot. Oh, and in case you are from the EU, then that's around 570 euros.

 If you are, however, looking to get this device via a contract with one of your local carriers then you can expect to pay between £30-40. This is between 35-45 euros or $40-60. If you plan on using a service with 4G/LTE then you can expect the costs to be much higher. Some might find this a great offer, other people will say that this is just too much, but these are personal issues and opinions that this blog will not focus on for the time being.

 Of course, it is also possible for Galaxy S4 to cost a lot more and a lot less than this and we cannot be 100% sure due to obvious reasons. However, I personally highly doubt that this device will be more expensive than the Galaxy S3 and I wouldn't be surprised if it were a little bit less expensive, especially in some regions that Samsung will try to take-over with their new line-up.

 So, the question for today dear readership is: how much would you pay for the new Galaxy S4? What do you think is a reasonable price? Judging by the early benchmark specs it will be an amazing device folks!

Thursday, March 7, 2013

Galaxy S4 Gets Quite an Ad Campaign in NYC

 Well, Samsung has already invested so much money into their flagship smartphone and there is certainly no more going back! It is all or nothing folks! This is exactly why Samsung is ready to invest even more money into their marketing plan for the Galaxy S4. If you are from New York City and have been to Times Square recently then you already know what I am talking about. Those of you who aren't in touch with the recent story, then perhaps a photograph will speak a thousand words.

Galaxy S4 Times Square
Times Square, NYC
  So, Samsung is reminding the world that the Samsung Unpacked event will be held on March 14 in New York City. This is certainly a good move on their part and they will certainly intrigue a lot of people not to mention make the brand more popular. It is hard to say that there is anything wrong with this move to be honest and it is something that ought to have been expected. However, I really hope Samsung has calculated what would happen if their Galaxy S IV doesn't sell so good. Honestly, I hope that they will be able to get all of those investments back somehow, without having to resort to desperate measures.

 Let us remember that Samsung needs to be careful, or else they might end up like HTC. This company had quite a few great smartphones (and they still do!), but a lot of factors have led to this company losing a lot of money! In fact, recent reports show that HTC has earned less money in the past quarter than any other one during the past two years! So, Sammy, here is a bit of advice from an amateur blogger - don't let your ego get you! This means: listen to the users, continue to innovate, make your products as affordable as possible and do not piss people off! Oh, and speaking of HTC, don't forget to have a look at our early Galaxy S4 vs HTC One review (opens in a new window)!

Ready 4 the Show?

 So, are you "ready 4 the show" dear readership? March 14 is close by and we have already written about the event in a previous blog post - Galaxy S4 Release Date Coming Near! Unfortunately the authors of this blog don't live near the NYC region so we will not be attending the event, but in the coming days we will post a few places where you can watch the live streaming of the Galaxy S IV announcement event.

Galaxy S4 Media Kit
Media kit invitation for the event
 So, what should you know about the Galaxy S4 before heading over to the event or watching the live stream? Well, here a few reading suggestions that we would like to give you girls and guys:
  • Galaxy S4 Benchmark and Rumors - this article showcases some interesting rumors about the phones specs and features that are very likely to be true. The article also has a few interesting unofficial benchmark reports which will show you how the phone compares to other devices on the market.
  • Why the Exynos 5 Octa is just a marketing trick - in case the Samsung Galaxy S IV does feature the so called octa-core processor you should learn more about it via this article. This is so that you don't get tricked by this branding/marketing trick which suggests that this a new, powerful processor, which isn't really the case.
  • Galaxy S IV Photos - not exactly a lot of text in here, but you can view all these amazing renders and graphic interpretations that people have created. We wonder if any of these will be anything like the real Galaxy S4?
 Anything else that you would like to add? Just leave us a comment down bellow and we will reply as soon as possible!

Thursday, January 31, 2013

Galaxy S4 Will Boost the S3's Sales When It Is Released

 Instead of digging up the rumor mill to search for some fishy Galaxy S4 news, I will dedicate today's article to another business analysis of Samsung's Galaxy business model. In this article we will try to explain how the S4 will not just help Samsung make money by selling this device to the loyal consumers, but will also help boost the S3 sales as well! Additionally, this concept will spoil Apple and BlackBerry smartphone sales, but there is a lot of competition out there that Samsung needs to think about as well. Additionally, you can expect a lot of people to upgrade to the new S4 as soon as it comes out!

Galaxy S4 will boost S3 sales
Samsung's best seller is in for another frenzy?
 As things currently stand, a lot of people have a contact for the Galaxy S3 that will be expiring sometime in April or May, which is an ideal time for a Galaxy S4 launch. If the timing is good, then a lot of people will be able to easily upgrade to a new device and extend their contracts or even switch their provider. However, aside from the people rushing to buy the new flagship, a lot of people will go crazy over the older S3 model, especially once the price drops down a bit which is fairly logical.

 Of course, this can happen only if Samsung really puts out a good quality product! Towards the end of 2012 a lot of iOS users have switched to Android thanks to the S3 which has done its job quite well. It is needless to say that the new flagship smartphone from the Korean tech giant will have big shoes to fill and expectation are rather high!

 Should the rumors about its specs and features be true, this will be a very good device that will be able to blow the Apple iPhone 5 out of the water as well as outsell the new BlackBerry and Sony devices. Hopefully for Samsung their engineers won't let their previously won fame hit them in the head to much and they will actually do their best to create another best-seller in the mobile industry. Samsung certainly has the resources and their chance to take the spotlight in the mobile industry for a second year in a row are quite high.

 While we wait to see how things roll out, make sure to follow this blog for more Samsung Galaxy S4 news!

Wednesday, January 30, 2013

Galaxy S4 vs BlackBerry10: Sammy playing dirty?

 What we knew as RIM for so long no longer exists as they have officially changed their name to BlackBerry and released two new devices which might be a threat to the Samsung Galaxy S4. If you are searching for a Galaxy S4 vs BlackBerry 10 comparison that will not be the purpose of this article. Instead, our task here will be to outline some of the business strategies that the two companies will be using to market and sell their products effectively. Once we know more about the S4 we will do the first comparison of the phone next to what BB 10 has to offer! So, let's see what Samsung has been doing about the BlackBerry 10 launch event that was held in London yesterday. Let us start with this screenshot.

GalaxyS4 VS BlackBerry 10
Samsung stealing ad BlackBerry 10 ad space via Google Ads
 So, let us start with explaining in short how these Google ads work. Basically, you choose a set of keywords that you want to advertise for and you pay as much is needed to outbid the competition. So, Samsung chose to advertise their products to users who were clearly searching for BlackBerry 10 news. While the new devices and the OS that good- ol' RIM has released will be the talk of the day, Samsung didn't allow the spotlight to fully leave their stage! Samsung has also done the same on Twitter and they bought a lot of ad space on sites such as CNET and Mashable in order to do their best to stop the news of the new BlackBerry 10 from spreading across the Net.

 Another important thing is that Samsung is no longer focusing on targeting a "regular user" and their priority now seem to be businesses, entrepreneurs, developers and so on. This is because BlackBerry 10 will be focusing on those user groups and Samsung has to try not just to control the damage that the new-old kid on the block might do their business model, but also try to steal their customers as soon as possible. How will this reflect on the Galaxy S4, you might ask? Well, I do have several predictions, although we will have to wait and see how likely these will be.

Samsung VS BlackBerry
Leaked promo of the two new BlackBerry 10 models
 The first thing that Samsung will try is to buy as much advertising space as possible so that BlackBerry cannot promote their new products as much as they would like. Samsung's budget is much bigger than theirs which means that this won't be much of a problem. The next step is for Samsung to probably try and come up with new ads for their S3 and Note 2, which will try to show that Samsung's phones are superior.

 Another tactic that we can expect Samsung to use is to flood the Internet with 'anonymous leaks' about the Galaxy S4 and the Note 3 so that people who were interested in the BlackBerry 10 decide to wait it out until they see the new flagship devices that the Korean tech giant will release. Finally, Sammy might even step their plans up a bit and release their S4 a lot sooner than they might have originally planned.

So, their readership, what do you think of all of this? Do you agree or disagree that Samsung will do their best to beat BlackBerry in a marketing war? Either way make sure to subscribe to our blog, follow our RSS and/or share this article (if you liked it of course!)