Well, Samsung has already invested so much money into their flagship smartphone and there is certainly no more going back! It is all or nothing folks! This is exactly why Samsung is ready to invest even more money into their marketing plan for the Galaxy S4. If you are from New York City and have been to Times Square recently then you already know what I am talking about. Those of you who aren't in touch with the recent story, then perhaps a photograph will speak a thousand words.
|Times Square, NYC|
So, Samsung is reminding the world that the Samsung Unpacked event will be held on March 14 in New York City. This is certainly a good move on their part and they will certainly intrigue a lot of people not to mention make the brand more popular. It is hard to say that there is anything wrong with this move to be honest and it is something that ought to have been expected. However, I really hope Samsung has calculated what would happen if their Galaxy S IV doesn't sell so good. Honestly, I hope that they will be able to get all of those investments back somehow, without having to resort to desperate measures.
Let us remember that Samsung needs to be careful, or else they might end up like HTC. This company had quite a few great smartphones (and they still do!), but a lot of factors have led to this company losing a lot of money! In fact, recent reports show that HTC has earned less money in the past quarter than any other one during the past two years! So, Sammy, here is a bit of advice from an amateur blogger - don't let your ego get you! This means: listen to the users, continue to innovate, make your products as affordable as possible and do not piss people off! Oh, and speaking of HTC, don't forget to have a look at our early Galaxy S4 vs HTC One review (opens in a new window)!
Ready 4 the Show?
So, are you "ready 4 the show" dear readership? March 14 is close by and we have already written about the event in a previous blog post - Galaxy S4 Release Date Coming Near! Unfortunately the authors of this blog don't live near the NYC region so we will not be attending the event, but in the coming days we will post a few places where you can watch the live streaming of the Galaxy S IV announcement event.
|Media kit invitation for the event|
So, what should you know about the Galaxy S4 before heading over to the event or watching the live stream? Well, here a few reading suggestions that we would like to give you girls and guys:
- Galaxy S4 Benchmark and Rumors - this article showcases some interesting rumors about the phones specs and features that are very likely to be true. The article also has a few interesting unofficial benchmark reports which will show you how the phone compares to other devices on the market.
- Why the Exynos 5 Octa is just a marketing trick - in case the Samsung Galaxy S IV does feature the so called octa-core processor you should learn more about it via this article. This is so that you don't get tricked by this branding/marketing trick which suggests that this a new, powerful processor, which isn't really the case.
- Galaxy S IV Photos - not exactly a lot of text in here, but you can view all these amazing renders and graphic interpretations that people have created. We wonder if any of these will be anything like the real Galaxy S4?